None But Ourselves

NONE BUT OURSELVES

Masses vs. Media in the Making of Zimbabwe

Julie Frederikse
ISBN: 0 86975 136 0

Rhodesia's rulers had more than political power. They controlled the mass media. And with the press, radio, TV, books, pamphlets, posters, films and advertisements--backed up by laws that censored and suppressed--they aimed to control the minds of the people. Yet, with grassroots resources and guerrilla tactics, the people defeated the technologically superior mass media. Their Chimurenga songs and clandestine mass meetings had a power and a relevance that the mass media never matched. It was through this psychological war of liberation that Rhodesia became Zimbabwe. Through the words of the combatants in this propaganda war, and illustrated with the mass media weapons used by both sides, this book shows why the people of Zimbabwe could say that, "none but ourselves have freed our minds."

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